Okay, we know what you’re thinking. Frozen fish isn’t your first choice. Many refuse to buy fish that isn't sold fresh due to concerns about quality. However much of the "fresh" fish on ice which we see in supermarkets, are likely previously frozen and thawed anyway (check your supermarket's labels next time you visit)
More than 70 percent of the seafood we consume is imported. These days, modern technology is such that fish are either frozen at sea or immediately upon landing at port. There is no downside to buying frozen seafood as long as proper freezing and handling has taken into consideration, as well as proper thawing in the fridge, out of package on the buyers end. Read more about properly thawing seafood in our guide here.
Our convenient seafood line features frozen tuna, salmon, prawn and more — most of which are flash-frozen to seal in their natural flavour right after harvest. We want to be confident that you have access to a variety of seafood suited to every need and budget. We've labelled all our flash frozen products so that you can shop with confidence.
If you have access to locally-caught fresh fish, by all means, take advantage of it. But, if that isn’t an option for you, or you’re looking for a lean protein to have on hand, frozen fish is a nutritional, tasty, and environmentally-sound solution.